LOREANA DESIGN
Corporate Identity Design
2025
Objective
Build a refined and timeless brand identity for a high-end interior design studio, ensuring every touchpoint reflects elegance, precision, and contemporary luxury.
What I've done
- Designed a custom high-contrast serif logotype with bespoke ligatures
- Developed a cohesive visual identity system, from color palette to typography hierarchy
- Created brand guidelines detailing usage rules, layouts, and applications
- Produced print and digital collateral to showcase the brand’s premium positioning
- Defined tone of voice and communication style for client-facing materials
Creative Process
The Loreana Design identity was built around the principles of sophistication, restraint, and architectural precision. The logotype — crafted in a high-contrast serif with unique letter ligatures — became the cornerstone of the visual system. A minimal yet rich color palette and balanced typography ensure the brand feels timeless and upscale. Every element, from spacing to composition, was refined to communicate clarity and intentionality, making the brand equally impactful in both print and digital environments.