TAZZA

Objective

Create a contemporary coffee brand that embodies simplicity, warmth, and everyday playfulness, while establishing a strong and instantly recognizable presence in the market.

What I've done

Led the full creative direction — defining the visual identity, tone of voice, packaging design, and art direction. Developed a custom illustration system, designed product packaging (cans, cups, bags), and set the aesthetic direction for editorial content.

Creative Process
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From naming to final execution, the process focused on building a cohesive brand world. This included defining core brand values, exploring playful yet minimal design solutions, crafting consistent packaging systems, and creating an illustration style that ties the entire brand together. The result is a fresh, character-filled identity that feels both approachable and distinctive.