Maison L’Amaritto

Objective

To design a premium brand identity for Maison L’Amaritto that captures the essence of Mediterranean aperitivo culture, blending elegance, warmth, and a touch of nostalgia.

What I've done

1. Logo & symbol design
2. Brand identity system
3. Visual direction & mood board
4. Color palette & typography selection
5. Brand storytelling elements

Creative Process
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The Maison L’Amaritto logo merges refined typography with a distinctive spiral sun symbol—an abstract mark inspired by Mediterranean sunsets and the timeless ritual of aperitivo. The spiral represents flow, warmth, and emotional presence, echoing the bittersweet nature of the drink itself.

The full visual identity leans into natural textures, golden-hour lighting, and intimate documentary-style photography. The art direction evokes carefree summer nights, effortless style, and slow pleasure—positioning Maison L’Amaritto as a premium, sun-drenched spirit of the south.