Zesté

Objective

Create a fictional body care brand that blends fresh citrus vitality with the sophistication of luxury skincare — a concept that feels like a summer ritual captured in a bottle.

What I've done

• Developed the brand concept and name Zesté
• Designed the full label and packaging system
• Created minimalist citrus-inspired iconography
• Produced high-end, hyper-realistic packaging mockups
• Directed 4K art direction for product photography
• Defined the tone of voice and storytelling visuals

Creative Process
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Zesté was envisioned as a sensorial brand experience — clean, minimal, but bursting with life. The visual direction merges sunlight, water ripples, and juicy citrus tones into an elevated editorial aesthetic. Packaging is stripped back and elegant, using bold accents to hint at the vibrancy within. Every element — from typography to texture — was selected to evoke hydration, warmth, and glow. The result is a brand that doesn’t shout for attention, but instead radiates freshness and confidence, making every use feel like a small luxury.